Vice President, Brand Marketing (Disney+ and Hulu)

About the role

As Vice President of Brand Marketing for Disney+ and Hulu, you will shape the global marketing strategy for two of the industry's most iconic streaming brands, leading a team responsible for building and executing comprehensive marketing campaigns that drive brand awareness, engagement, and subscriber growth.

What you'll do

• Oversee the strategic vision and execution of marketing initiatives for Disney+ and Hulu.
• Oversee a team building the overall strategy, coordination, and communication of brand marketing efforts globally.
• Work with product and partnership marketing teams to develop end-to-end campaigns.
• Serve as the day-to-day point of contact for internal marketing leads and cross-line of business partners.
• Present campaign strategy and updates to large groups, ensuring integration and consistent messaging.
• Approve campaign messaging across all materials.
• Partner with Disney Entertainment content teams on high-impact original programming campaigns.
• Provide financial oversight of Disney+ and Hulu brand marketing, partnering with Finance on budgeting and planning.
• Secure necessary approvals on marketing elements and obtain buy-in from key stakeholders.

Requirements

• 12+ years of experience in a marketing role leading high-priority brand projects with multiple stakeholders and direct reports.
• Bachelor's degree in Business, Marketing, Advertising, Communications, Cinema/Television, or a related field.
• Experience creating strategy and executing brand campaigns; experience interfacing with high-level executives.
• Experience working with highly matrixed marketing organizations.
• High degree of competency around budget management and campaign planning.
• Strong communication and presentation skills, including large group presentations.
• Ability to lead a diverse team and juggle multiple projects; open to international and domestic travel.

Nice to have

• MBA or Master's degree in a related field.
• Experience marketing entertainment content and/or subscription-based services.
• Proven success building an iconic brand in the direct-to-consumer space.

Pay & benefits

Hiring range for this position in California: $236,000–$316,500 per year, plus bonus and/or long-term incentive units and a full range of benefits.